Question

How can corporate-level decisions enhance Harley Davidson's competitive advantage?

Answer 1

A lot of benefits have been accomplished by Harley Davidson through its superb corporate-level strategy as the company has successfully implemented the corporate level strategy in its business plan and apart from the product range, the company is also successful in expanding the operations and market in different countries all over the world. With the help of its effective corporate-level strategy, the company has started its exclusive showroom in the UK, India and many other nations. This strategy is quite a success in expanding the business of the organization and with each expansion decision, the company has perfected it. This expansion has also manifested in the form of increased brand loyalty among the customers. The company is producing products made of superior quality and at the same time facilitating better and improved customer service. The company has been successfully implemented the differentiation strategy by adopting, low costs and competitive pricing for some of its products.

Thus all thee corporate-level strategic initiatives have resulted in improved competitive advantages.

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