Question

What is the over-riding reason why many large companies take an aggressive approach to Global Strategies? From this over-riding concept, using the Reactive/Proactive Model to determine the Global Strategy, briefly describe what may prompt an organization such as Google and/or Yahoo towards further Global Expansion?

Answer 1

The way of doing business has changed a lot from what it was few years back and today organizations are growing and developing at a huge pace and because of which organizations cannot afford to take decisions which will not yield them results. I personally believe that in order to have a competitive advantage over it's competitors, organizations need to formulate strategies that are unique and effective. Globalization is one such approach that organizations are planning to exceute in order to yield better result and as the expectations from big players like Google and Yahoo are very high, they need to expand their operations to a great extent.

The reasons for globalization is that the market is becoming narrow with high competition, hence organizations need to expand their target audience so that they can penetrate the market even more. I believe that organizations in order to sustain and grow needs to be very much effective while having a global presence in the industry.