Question

NBC sports use several analytic tools from various companies to capture comprehensive cross platform audience measurement statistics sports coverage of the Vancouver Olympic Winter games NBC was broadcasting part of its Olympic game coverage on its website for the first time so we wanted to track and analyze the effectiveness of its advertising and that medium in about 200 words describe the ethical issues that you believe might exist for companies such as Adobe analytics as a result of their contracts with NBC sports or their interactions with the other companies involved

Answer 1

Many ethical issues arise concerning companies providing audience tracking services such as NBC Sports and organizations like Adobe Analytics. Enterprises that track site visitors across the web must do so with the browser’s consent, or must provide them with recognizable value. The site visitors should benefit in a way or should at least know they are being tracked. If not so, their information should remain confidential (Wind, & Hays, 2016). If NBC Sports wants to track site visitors and analyze the effectiveness of its advertising in that medium, there must be a direct relationship between NBC Sports and the clients. If the client agrees to this, and the company is collecting the information to be used on its website and not any other, then this can be defended. If Adobe asks its clients to opt in to being tracked across multiple websites that are not its partners, then there is no ethical issue considered. With the customer consent, and if the contracted company like for instance NBC Sports has a clear privacy policy, then the data collected about customers for their website with the absence of an opt-in is ethical. If the client site visits the company’s website, the company has a right to track his/her behavior, but if the customer opts that he/she no longer wants to be followed, then it will be ethical for maintaining the customer’s goodwill