Question

Given the fast pace of everyday life, most people often feel there is not enough time to do everything that needs to be done. Yet, people still find time to post personal information, photos, etc., on Facebook, Twitter, blogs, and other social media sites. Discuss why people are so fascinated with social media. Discuss ways in which social media can be effectively used to promote products and services.

Answer 1

Nowadays, with the developing technologies and with an easy access to the internet, children as young as three year olds know how to operate certain applications on their tablets or parent's phone and computers. Almost everything is available online, ranging from productive to non-productive information. Internet has both pros and cons attached to it. While everything is easily accessible on the internet which is a great advantage, the increasing number of cyber crimes are the biggest disadvantage.

Everybody has Facebook, Snapchat, Instagram, Tinder and various other applications which are a click away on their phones. People constantly post their minute to minute, day to day activities, including their location. For people who are fascinated by social media, their life revolves around it. Checking other's updates, knowing what others are up to, where they are, which fancy place they visited is of keen interest to people which fascinates them.

However, social media is a fantastic platform to promote products and business if you have either started off or have flourished in your field. It is used to spread awareness and reach out to a greater audience which may not be possible offline. Creating a web page and promoting one's products and services is just a click away. That way you reach out to more number of people and it is also cost effective.