In: Accounting
Required information
E7-6 through E7-10.
[The following
information applies to the questions displayed below.]
Morning Sky, Inc. (MSI), manufactures and sells computer games. The
company has several product lines based on the age range of the
target market. MSI sells both individual games as well as packaged
sets. All games are in CD format, and some utilize accessories such
as steering wheels, electronic tablets, and hand controls. To date,
MSI has developed and manufactured all the CDs itself as well as
the accessories and packaging for all of its products.
The gaming market has traditionally been targeted at teenagers and young adults; however, the increasing affordability of computers and the incorporation of computer activities into junior high and elementary school curriculums has led to a significant increase in sales to younger children. MSI has always included games for younger children but now wants to expand its business to capitalize on changes in the industry. The company currently has excess capacity and is investigating several possible ways to improve profitability.
E7-6 (Algo) Analyzing Special-Order Decision [LO 7-2, 7-3]
MSI has been
approached by a fourth-grade teacher from Portland about the
possibility of creating a specially designed game that would be
customized for her classroom and environment. The teacher would
like an educational game to correspond to her classroom coverage of
the history of the Pacific Northwest, and the state of Oregon in
particular. MSI has not sold its products directly to teachers or
school systems in the past, but its Marketing Department identified
that possibility during a recent meeting.
The teacher has offered to buy 2,300 copies of the CD at a price of
$5.00 each. MSI could easily modify one of its existing educational
programs about U.S. history to accommodate the request. The
modifications would cost approximately $480. A summary of the
information related to production of MSI’s current history program
follows:
Direct materials | $ | 1.19 |
Direct labor | 0.35 | |
Variable manufacturing overhead | 2.22 | |
Fixed manufacturing overhead | 1.80 | |
Total cost per unit | $ | 5.56 |
Sales price per unit | $ | 13.00 |
Required:
1. Compute the incremental profit (or loss) from accepting
the special order.
2. Should MSI accept the special order?
3. Suppose that the special order had been to purchase 2,300 copies of the program for $1.50 each. Compute the incremental profit (or loss) from accepting the special order under this scenario.
4.
Suppose that MSI is operating at full capacity. To accept the
special order, it would have to reduce production of the history
program. Compute the special order price at which MSI would be
indifferent between accepting or rejecting the special order.
1 | ||
Per unit | Total 2300 units | |
Incremental revenue | 5.00 | 11500 |
Incremental costs: | ||
Direct materials | 1.19 | 2737 |
Direct labor | 0.35 | 805 |
Variable manufacturing overhead | 2.22 | 5106 |
Modifications cost | 480 | |
Total Incremental costs | 9128 | |
Incremental net operating income(loss) | 2372 | |
Profit(or loss) increases by 2372 | ||
2 | ||
Yes, accept the special order | ||
3 | ||
Per unit | Total 2300 units | |
Incremental revenue | 1.50 | 3450 |
Incremental costs: | ||
Direct materials | 1.19 | 2737 |
Direct labor | 0.35 | 805 |
Variable manufacturing overhead | 2.22 | 5106 |
Modifications cost | 480 | |
Total Incremental costs | 9128 | |
Incremental net operating income(loss) | (5678) | |
Profit(or loss) decreases by 5678 | ||
4 | ||
Special order price = Sales price per unit + Modification cost per unit | ||
Special order price | 13.21 | =13+(480/2300) |