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In: Operations Management

How has the development of Internet surveys affected survey designs?

How has the development of Internet surveys affected survey designs?

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Expert Solution

Development of internet surveys drastically affected the survey designs and companies are frequently using the internet survey because of the customer’s shifts towards the internet through the social media, E-commerce buying process and other educational prospective. Internet is drastically changing the life styles of every person throughout the world. Internet is the major platform for customers and users. Social media portal like Face book, Twitter, Instagram and LinkedIn are growing day by day and peoples are becoming part of such social media. Companies are attempting to take the advantage of such mass customers on a single platform.

These are the following ways development of internet affected survey designs-

  1. Sample size become change in survey designs because the internet.
  2. Complex skip pattern can be implemented in survey designs through easy way because of the internet.
  3. Internet survey very much becomes supportive through the pop up instruction that help to understand the question in best ways.
  4. Actual experience of customers making possible to survey designs to ask the questions.
  5. Questionnaires can possible in log size due to internet.
  6. Users interface and actual experience possible through the internet.
  7. Changes the methodology.
  8. Changing survey designs format and size.

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