Strategies The single objective is to position Basket of Goodies
as a manufacturer of unique, attractive, gourmet gift baskets for
individuals as well as corporate customers. The marketing strategy
will seek to create customer awareness regarding the product
offerings, develop the customer base, and work toward building
customer loyalty and referrals that will significantly decrease
customer acquisition costs. BOG will seek to communicate the
message that they offer a higher quality, gourmet alternative for
gift baskets relative to the baskets...