Question

practical application of framework used to assess amazon value chain activities in business activities

Answer 1

Question: Practical application of framework used to assess amazon value chain activities in business activities.

Answer: Value Chain analysis is a strategic tool and it provides visualization of overall activities to review the performance of company and to have a competitive edge and supremacy over its rival firms.

A summary of Description of Value Chain analysis of Amazon is mentioned below -

i) Support Activities :

a) Human Resource Management -

*It hires talented and skilled people

*it maintains sufficient operating cashflow and risk avoidance mechanism

*It operates on cutting edge business technology in its entire operations

b) Technology Development-

* Advanced database of customer maintenance and business analytics for suggestions and personalized services

*It uses efficient web services for its technology infrastructure

*B2B and B2C customer engagement,it functions on fully optimization and automated warehouses and dispatch centers along with its robotics technologies and aids

* It also uses delivery via advanced mechanism of drones

*It uses voice shopping with aid of internet of things like Alexa and artificial intelligence aids

*Augmented reality is used by it to check or inspect/test its products in advance

c) Procurement-

It has established numerous numbers of vertical integration of suppliers all across the world

ii) Primary Activities -

a) Inbound Logistics -

* it operates on vertically integrated suppliers

* it has decentralized dispatch centers to transmit goods to far away locations or distant locations when needed

* it has abrupt mechanism of item removal

* it highly observes quality control in all of its products

b) Operations

* it often has its operations in proximity to marketplace

*it has advanced device and content creation technologies

* it uses artificial technologies in its software development and processing units which saves time and material resources

c) Outbound Logistics -

* it places its orders within stipulated time frame

*it handles and dispatch goods delivery with fault proof methodologies

*it have proper invoicing of all its transaction on real time basis

d) Marketing Sales -

*It has started to attract huge customer base on its amazon web platform

*it holistically works in being customer centric approach

*in case of return of goods delivered it accepts them in problem free manner much to the convenience of its customers

*it appropriately work on its order and customer tracking

* it has segmented its diverse products across the geographies,demography thus enabling its prospects to turn into customers within short time interval

e) Services -

*it provides warranties and after sales support to its customers in appropriate terms thus retaining consumer loyalty to its brand

*It constantly educates and trains its employees in congruence to business dynamics and trends