In: Accounting
While government funding and grants can be a great way to launch an entrepreneur’s dream business, why is this source of funding not optimal for the development of venture capital markets?
Crowd funding is suitable for what type of startups and how is
ownership structure organised with this type of funding?
Answer:-
Debt and equity are the two major sources of financing. Government grants to finance certain aspects of a business may be an option. Also, incentives may be available to locate in certain communities and/or encourage activities in particular industries.
As a social entrepreneur for more than four decades as well as an angel investor and venture capitalist, I’ve experienced the highs and lows of business funding myself and have learned the hard way what investors are looking for before committing to fund.
Through the years, I’ve developed–and subsequently honed–some simple tips to help guide other entrepreneurs through the fundraising process across all phases of the business life cycle. Consider them as a guide while looking to fund your business in the following five ways:
1. Boostrapping
In the idea/experimental stage, use your own financial resources, such as money from a savings account or careful use of personal credit cards. Wise deployment of these precious dollars is critical.
Stealing Customers From Your Mega Rivals
2. Friends and Family
If you don’t have your own savings or credit cards – or you do, but your growing business needs additional funding - all is not lost. Consider inviting family and friends to invest in the company with the understanding that their money may not be returned. In most cases, these friends and family are investing in you, not your business. Both parties should think of this investment as a grant with no strings attached. If the enterprise succeeds, a reward to these risk-takers would be a nice gesture.
3. Crowdfunding
Let’s take the “friends and family” investment discussion up a notch or two. If you haven’t heard about crowdfunding, you must not be serious about funding your business – or you’ve been living under a rock over the past six months. Or both. Crowdfunding – allowed under the JOBS Act launching January 1 – allows for a wider pool of small investors with fewer restrictions and is ideal in the early stages of a business, especially if you don’t qualify for a bank loan, aren’t ready for angel or venture capital funding (as outlined later in this article), or don’t have the friends or family willing – or able - to provide the “no-strings-attached grant.”
There are many sites that have started crowdfunding already, so if you don’t want to wait until next year to start asking for funding for your business or project, you can get started now. Last month, Forbes.com columnist Devin Thorpe highlighted eight online resources for crowdfunding for social entrepreneurs – and that list is definitely not exhaustive (see the comments to his post, which added more than a dozen more). The big names in online crowdfunding – and ones that will benefit from the new JOBS Act and the proposed U.S. Securities and Exchange Commission rules that would enable crowdfunding to start new businesses, not just fund projects – include Fundable and Indiegogo.
Keep your eyes open for more SEC rules on crowdfunding over the next several months.
4. Angel Investors
As your business reaches the next level of growth and you see steady revenue on the horizon, begin to approach sophisticated “angel” investors if you need more funding. This affluent individual – or a group of individuals who pool their research and resources – provides capital for a business start-up usually in exchange for convertible debt or ownership equity.
These angel groups can be found in most communities – and on the Internet, with a description of their purpose and objectives. After doing their due diligence, these groups will determine if your business meets their requirements, and if so, will schedule a meeting to gather more data. Investments can range from $50,000 to $500,000 or more. At this stage of the business, angels become very real and serious investors and owners with high expectations looking for solid results.
5. Bank Loan/Venture Capital
In the later stages of a growing business, the now-incorporated business might need a bank loan for various needs, including operating capital and long-term growth. To secure this loan, financial institutions will require several years of financial information on both the business and the entrepreneur. They will want collateral to secure and guarantee a loan. To facilitate the process, engage with the financial institution at the earliest stages of the enterprise--not necessarily for a loan at first, of course, but for a merchant account, credit cards and a checking account. Over time, the bank will become familiar with the company and the entrepreneur will be in a better position to seek additional banking products – including loans - when needed.
For some very fast growing companies, the organization reaches a point in its life cycle when venture capital funds are required for hyper growth. In this case, the company may need tens of millions of dollars to enter new markets, expand sales or add new products. Once again, these investors, who have money to deploy, conduct their due diligence to ascertain the viability of the enterprise. Their ultimate goal will be to sell your business to garner a financial return for its limited investment partners and the entrepreneur.
2. Crowdfunding platforms offer small companies a way to raise large sums of capital from a variety of minority investors, customers or lenders in a short time frame. This form of business fundraising is proving increasingly popular and is not just used to fund enterprises but also social movements, creative projects and more.
Startup Crowdfunding is on an increasing trend up as many startups are now seeking to fund their enterprise this way, especially in times of economic downturn is becoming increasingly popular and is a great way for businesses to raise capital.
Crowdfunding is revolutionising the way businesses and projects are being funded, allowing small companies to raise funds by through a large number of small investors, customers or lenders.
In more general terms crowdfunding is the idea of using the power of the internet to amass small amounts of funding from lots of individuals to raise a meaningful amount of money for a business, project, product or cause. Within crowdfunding, there are three major models of raising funding that have become popular, these are equity-based, loan-based and reward based.