Question

Department of Business Administration

Assignments for MGT421

Communications Management

▪ Learning Outcomes:

1. Understand ethical and legal considerations in communications management and recognize ethical challenges facing by the communications professionals (Lo 3.3) (Lo 3.8)

Case: But that’s what you said

For the past ten years, you have directed automagic specificities. With corporate offices now in six states, you can usually live up to your claim of findings rare and exotic automobiles for upscale clients. Much of your promotional work is donethrough the mail. Your employees-auto brokers- send out letters advertising the specific characteristics of the cars they have available.

1) Write guide to suggest wording for promotional letters mailed out by your employees.  

2) Write a list of legal and ethical no-nos(1) for your employees. Describe by example the kind of representations they should not make about the cars they advertise. In each case, explain why.  (3Marks)

Answer 1

1) Any promotional letter to the customer from the organization should be very formal and simple in language. The wordings of the promotional mail would be as follows -

Hi ....... (*Name of the Customer*),

My name is (*Your Name*), and I'm a sales rep at (*Company Name*). Thanks for requesting more information on the (*Vehicle Model*). It's one of my personal favorite cars!

Do you have any questions about the (*Vehicle Model name*)? I'd be happy to tell you more about its special features and show you all our (*Vehicle models*). We can even arrange a test drive if you'd like.

Please call me at (*999-999-9999*) or reply to this email to let me know how I can help you out.

I look forward to hearing from you!

(*Your Name*)

Sales Representative

(*Company Name*)

2) Legal and Ethical No-No's for employees

• Employees should never promise for something that a company cannot offer to give. Like for example, if you buy a car from us, your insurance is on us. Never lure a customer with offers that are impossible to offer.
• Never try to degrade other dealer or company in the process of showing your company great.
• Never make a misleading or a false promise to the customer. Like for example, buy a car from us and get discount on your next purchasing. (So, next purchasing of what? a car, or accessories? what is the last date to get discount, none of the information is given)
• Never make open ended statements. Like for example, buy the car before the deadline and you may be eligible for free gifts. (Here, the worth of the gifts, or the information of the gifts that are offered are not given)