Question

What is the decision making process at Nike like?

Answer 1

As a leading manufacturer of sports products, Nike must use efficient and effective management to make decisions that best fit the company. Decisions need to be based on consumer needs and want in order to sell the apparel, shoes, and equipment. This is done by looking at the facts. Nike knows what the consumers are looking for and therefore can develop a thought out process to get the product out there. In doing so, managers of Nike practice 10 strategic decision-making steps to improve productivity. The following variables aid Nike’s managers in operations:

• Considering Nike is a brand that creates footwear and athletic apparel, the design of goods and services is the first major focus. Management deals with business goals and designs based on current market preference.
• Second, Nike is big on quality management. As many know, Nike is a bit pricey. This is because individuals and groups want to satisfy customer expectations and keep the quality high.
• Next, process and capacity design is a strategic decision to help with product efficiency.
• Location is an important factor in the process as well because cost advantage is a factor.
• In addition, HR, maintenance, scheduling, inventory and supply chain management are also primary factors that Nike must consider when making decisions.