A recent study in a marketing journal used a sample gathered by asking individuals to complete...

A recent study in a marketing journal used a sample gathered by asking individuals to complete an online survey about a particular product. This survey was then used to make inference about the characteristics (e.g., income and education levels) of the buyers of the product.

If you were reviewing their results, what statistical issues might you want to focus on? What questions might you want to ask the researchers?

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orchestra answered 1 year ago

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