Question

In: Economics

Read the article below, and answer the following questions.SoulCycle is now offering an early-bird booking service...

Read the article below, and answer the following questions.
SoulCycle is now offering an early-bird booking service for customers who want to secure the best seat in advance.
Its so-called "Soul Early" service launched at the beginning of this month.
Rather than wait until noon on a Monday to book classes for the week, exercise junkies can pay an extra $15 to reserve the exact class and bike they want 24 hours earlier. While this is definitely a bonus, it works out to be a pretty hefty fee when classes cost as much as $36 in New York City.
A spokesperson for SoulCycle did not immediately respond to Business Insider's request for comment.
There are ways around this fee, however. Customers who book and take 15 paid rides during one calendar month are eligible for three Soul Early bookings the next month — a strategy SoulCycle uses to ensure its most loyal customers keep coming back frequently.
In a post for New York magazine, writer Josh Barro compared it to fees that airlines might impose to reserve a seat, for example. Barro went on to talk about whether SoulCycle could go "full airline" and start charging different prices per seat in the class, depending on where they are and what the demand for them would be.
Indoor cycling has become one of the most competitive spaces in the fitness market. Until 2012, SoulCycle seemed to be invincible with its cult following of fans, but then Peloton came along. This high-tech fitness company enables users to stream live classes from anywhere, making it possible to get a SoulCycle-style experience without ever leaving your home.
Peloton has achieved rapid growth in recent years, and earlier this month it announced that it had confidentially filed for an IPO. It was previously reported that an IPO deal could value the company at more than $8 billion.


Part 1   

As a percentage, what is the minimum additional cost to reserve a space early for a class in New York City?
(Round your answer to two decimal places.)  ___   %   


Part 2  

Why should this price discrimination work for SoulCycle?

Choose one or more:

A. Customers self-sort into two groups: those willing to pay more to book early and those who are not

.B. It reflects the high cost of doing business in NYC.

C. Once reserved under someone's name, a spot cannot be resold to another SoulCycle customer.

D. It advertises the high desirability of attending SoulCycle classes.







Solutions

Expert Solution

Part 1

Minimum additional cost %

= (Extra charge X Slots - Free slots) / (Base charge X Slots)

= ($15 X 15-3) / ($36 X 15)

=($15 X 12) / ($ 36 X 15)

= $180/$540 = 0.3333 or 33.33%

However, if charges paid are bifurcated between preceeding and current months, minimum additional cost % reduces to 0 as 3 complimentary advance bookings are aboslutely free (numerator = 0). When 0 is divided by any denominator >0, the answer is 0.

Alternatively, in simplistic terms, minimum additional cost = Premium for early booking / Rack Rate

=15/36 = 0.4167 or 41.67%

Part 2

Price discrimination is successful if subject consumers could be segmented on some economic grounds. Therefor option A is correct.

Options B & C are not direct and explicit in the passage and therefore not the correct choices.

Option D is also correct as it creates a sense of scarcity among consumers making the product even more desirable.


Related Solutions

Read the following article in the link below and answer the following questions ARTICLE (BELOW): Changes...
Read the following article in the link below and answer the following questions ARTICLE (BELOW): Changes to the elevational limits and extent of species ranges associated with climate change www.uam.es/personal_pdi/ciencias/jspinill/BIBLIOGRAFIA_CASO/ECOL_2005_8_1138_1146.pdf ========================================================================================= 1. What is the larger ecological issue that the authors would like to address (found in the first paragraph of the introduction)? 2. What is the specific study question and/or hypothesis (or hypotheses) addressed in the paper? 3. What did the authors do? Briefly (in 2 sentences max) describe...
Read the article, Interculturalism: Addressing Diversity in the Early Childhood Classroom and answer the following questions:...
Read the article, Interculturalism: Addressing Diversity in the Early Childhood Classroom and answer the following questions: List at least two attributes of an intercultural classroom: 1. 2. List at least two learning materials or practices you would find in an intercultural classroom or space: 1. 2. List at least three teaching strategies you would find in an intercultural classroom: 1. 2. 3. Please answer the following questions with a minimum of three sentences: 1. Does your childcare program reflect any...
Please read through the article below and answer the question at the end of the article....
Please read through the article below and answer the question at the end of the article. Strategy as a Wicked Problem Over the past 15 years, I’ve been studying how companies create strategy—the most important responsibility of senior executives. Many corporations, I find, have replaced the annual top-down planning ritual, based on macroeconomic forecasts, with more sophisticated processes. They crunch vast amounts of consumer data, hold planning sessions frequently, and use techniques such as competency modeling and real-options analysis to...
Please read through the article below and answer the question at the end of the article....
Please read through the article below and answer the question at the end of the article. High-Performing Teams Need Psychological Safety. Here’s How to Create It “There’s no team without trust,” says Paul Santagata, Head of Industry at Google. He knows the results of the tech giant’s massive two-year study on team performance, which revealed that the highest-performing teams have one thing in common: psychological safety, the belief that you won’t be punished when you make a mistake. Studies show...
Please read the Bloomberg article below, and use the information in the article to answer this...
Please read the Bloomberg article below, and use the information in the article to answer this question. U.S. Gasoline Use Rising to Record This Summer on Low Prices by Mark Shenk U.S. Gasoline Use Rising to Record This Summer on Low Prices by Mark Shenk June 7, 2016, 12:23 PM EDTJune 8, 2016, 12:01 AM EDT Gasoline consumption to average 9.5 million barrels a day: EIA WTI crude seen averaging $42.83/bbl in 2016, $51.82 in 2017 Oil Producers Respond to...
Read the following article then answer questions below: “Before there was Paris Hilton, there was Consuelo...
Read the following article then answer questions below: “Before there was Paris Hilton, there was Consuelo Vanderbilt Balsan – a Gilded Age heiress and socialite, re-nowned for her beauty and wealth. Now Ms. Balsan’s onetime Hamptons home is slated to hit the market priced at $28 million with Tim Davis of the Corcoran Group. Located on Ox Pasture Road in Southampton, the shingle-style home was built around 1910 and is known as “Gardenside” or “Cara-Mia”. Ms. Balsan, the great-granddaughter of...
Read the below article and answer the following questions, in regards to Operations and Supply Chain...
Read the below article and answer the following questions, in regards to Operations and Supply Chain management: 1) A comparative analysis of two systems (One with a single line and tree servers and a second with 3 waiting lines and three servers) found that the first is approximately three times more effective. Provide and illustrate three reasons for this difference in performance (Keep in mind service rate variability, customers and employers behavior. 2) Amusement park priority in term of customer...
Read the article and watch the short video at the link below, and then answer the...
Read the article and watch the short video at the link below, and then answer the following questions. LINK: http://www.sciencemag.org/news/2017/10/spider-genes-put-new-spin-arachnids-potent-venoms-stunning-silks-and-surprising-history Question 1. Why do researchers think the web-building abilities of many spiders may have evolved more than once? (2 points) Question 2. What are the three main groups (suborders) of spiders? What makes each one distinct? Question 3. Are all three main groups found in New England? Use iNaturalist to identify one spider (genus and species) from each of the...
PLEASE ANSWER AS A TEXT. DON'T WRITE ON A PAPER. Read the article below and answer...
PLEASE ANSWER AS A TEXT. DON'T WRITE ON A PAPER. Read the article below and answer the questions.  Your answers should be written to address the question in a report format not questions and answers format. The rubrics for assessment is given  below. Andrew Rehder, manager of 3M Co.’s respirator mask factoryin Aberdeen, S.D., got the call from headquarters on Tuesday, Jan. 21. He gathered about 20 managers and supervisors into a conference room, where they sat, unworried, less than 6 feet...
PLEASE ANSWER AS A TEXT. DON'T WRITE ON A PAPER. Read the article below and answer...
PLEASE ANSWER AS A TEXT. DON'T WRITE ON A PAPER. Read the article below and answer the questions.  Your answers should be written to address the question in a report format not questions and answers format. The rubrics for assessment is given below. Explain how the corona virus affect the supply chain in food industries starting from supplier, manufacturing and distribution. Explain how the uncertainty in demand and supply is addressed in the article Explain the solutions the article suggested to...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT