he 4Ps are interrelated with each other. Consider the public relations fiasco at NBC and their...

he 4Ps are interrelated with each other. Consider the public relations fiasco at NBC and their top-rated TV personality (i.e., Matt Lauer and sexual harassment allegations). How will this specific public relation (i.e., promotion) problem affect all the other elements of the marketing mix of NBC - product, price and place?

Expert Solution

It is true that the 4Ps are interrelated with each other. Any effect on one of the 4Ps creates a similar effect on the other Ps as well. In this situation of public relations fiasco at NBC, if the image of NBC and Matt Lauer is tarnished among the general public due to sexual harassment allegations against Matt, then the public might also boycott NBC events due to rage and anger among them which will create a bad publicity and promotion for NBC and will have effect on other Ps as well. Ticket prices will increase due to shortage of lublic at gaming events, product itself will be affected since the players and management fees will be reduced and there will be lack of trust and support due to shortage of funds and also different venues for successful conduction of games will also be unavailable due to bad publicity and venue rents being high. Hence an effect on one of the 4Ps creates a similar effect on other Ps as well.

keosha answered 1 year ago

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