Question

In: Economics

Please write an essay about the relationship between modernity and consumerism. lenght of 1 or max...

Please write an essay about the relationship between modernity and consumerism.


lenght of 1 or max 2 pages

Solutions

Expert Solution

  1. There exists a strong positive correlation between modernity and consumerism.
  2. Traditonally society was a need based one. now both need and gred have expanded in the modern times.
  3. Post the industrial revolution the start of mass production led to expansion of markets and trade and so more products reached the sight of consumers and they began to use more and more new products
  4. More consumption was also because more production meant more employment and thus more disposable income
  5. higher incomes meant people were now just not living to meet basic needs, luxuries came to the forefront too
  6. Research and Technological development brought ideas of making life easy- dishwashers, washing machines, food processors etc.
  7. expansion of media and technology brought about advertisements which convinced customers about the need to buy some product.
  8. Modernism shown in movies in term of say gadget or cosmetics or cars tried to make the ownershipof such likes a status symbol or a fashion statement and thus general public too increased their demand.
  9. Earlier people were more connected to the soil and socities had high proportion of agrarian income. Gradually working the sun became inconvenient as opposed to white collar jobs, mechanisation substitutes machines for men and improved efficiency by increasing productivity and reducing costs. Now this led to a situation where market developed for not just food grains but also packaed foods.
  10. More usage of packaged foods led to health risks and insurance companies began to sell well
  11. Medical field saw rising demands as diseases increased
  12. Then started to emerge markets for organic products which were costlier because of the organic tag
  13. booming fashion industry brought ideas of not repeating dresses/ accessories and so further consumerism and demand expansion followed suit.
  14. Using private vehicles over public transport became convenience idea and status symbols so automobile industries boomed
  15. All in all the idea of modern as sold to the public by media and films made people to consume beyond needed and also harm the environment

Now with the corona pandemic the economies are crashing because people are buying only what they need! This also proves how mad the rat race to prove oneself modern was


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