Question

Write an essay (max 250 words) about the best 6 reasons Public Relation is a necessary in an organization.

Answer 1

It is important in this day and age to make public and customers aware about an organization, its brand, and contributions to the society. It is of utmost importance to continuously enhance brand awareness, recognition and create a positive image in the public eye. The reasons Public Relation is necessary for an organization are:

1. Forms guiding principles – PR helps in formalizing the organization’s response to questions or potential crisis situations. Internal, external and official communication is handled by having a good PR team.
2. Awareness about Products and Services to increase sales– A good PR campaign spreads awareness about an organization’s products and services. For example – Whenever Apple launches a new phone, they do a publicity campaign to promote the new product and Apple as a company. The campaign is eagerly watched by prospective buyers and helps them make the purchase decision. Further, the buyers create a lot of buzz about the organization’ product which helps in boosting sales.
3. Attract investor interest – PR can be used to enhance the image and reputation of an organization. Good PR campaigns can generate a lot of interest in the organization from an investment perspective.
4. Trust in the organization – PR helps in building trust in the organization. With proper internal and external communication, public opinion can be shaped about the company which helps in creating a good rapport with stakeholders – employees and customers.
5. Highlight good work was done towards society – PR is utilized to build a positive image of the organization in the society. A lot of PR campaigns focus on highlighting the charitable work done by the organization.
6. Crisis management – Effective PR is required to manage crisis situations wherein the company is receiving a lot of flak due to some issue. Good PR campaigns help in turning this negative publicity as an opportunity to create a good rapport with customers. For example – Many companies these days seek forgiveness for a genuine mistake rather than justifying their actions. This helps in calming down the public outrage and reaction to an incident.