Question

Discuss and identify seven benefits of visual merchandising for the retailer.

Answer 1

Some of the benefits of visual merchandising for the retailer are –

-          It helps in having a more realistic store plan which integrates all the related information into three dimensional such as lights, shop window, entry, exist, mirrors, etc.

-          It helps in detecting flat surfaces or storage in the shop or helps in placing the furniture in right manner for the space utilization

-          It helps in placing the product for more visual effect and becomes appealing to the customer

-          It helps in getting to know the colder or warmer regions in the store, to maintain the perfect temperature for certain products and more space utilization

-          It helps in improving upon the merchandising plan

-          It helps to communicate with the visual merchandising team and workforce at retail center

-          It helps in creating the storyboard, defining the zoning plan and helps in stimulating the visit of a potential customer, moreover sales data can be linked to align with the business strategy.