Question

1. Business-to-business selling

A. More time consuming

B. More relational between buyer and seller

C. Stakes are greater in terms of “value” of sale

D. All of the above

2. Market Research

A. provides little guidance to marketing efforts.

B. rarely provides accurate demographic information

C . is the systematic collection and interpretation of specific data related to the resolution of a specific problem

D. may be useful in identifying economic trends

3. Successful relationships between customer and seller involve which of the following:

A. Mutual Respect

B. Trust

C. Authenticity

D. All of the above.

Answer 1

1) Business to business sale is the type of sale through which you sale products directly to other business not to customers.

Option A is correct because it takes time because B2B sale generally considered of large amount which needs many approvals.

Option B is correct it is more relational because these deals are signed usually for longer duration which makes their relation stronger.

Option C is correct becuase the sale are more in value.

Option D is correct.

2) Option A is incorrect because it provides good guidance to marketing efforts.

Option B is incorrect because it can provide demographic information too.

Option C is correct because it help sloving specific problem given the data.

Option D is incorrect because it is useful in identifying economic trends. We cannot raise concerns by using the word may here.

3) Option D is correct because respect and trust between both parties bring them on the discussion table while authenticity of sellers induces buyers to sign the deal.