Question

Denise is conducting a study related to consumer loyalty toward three different retail formats (i.e., department stores, specialty stores, and off-price retailers). After gathering background information, she decides to focus the study on three research streams; retail service quality, consumer satisfaction, and consumer loyalty. Denise is interested in identifying factors (i.e., retail service quality) that may contribute to consumer satisfaction and consumer loyalty toward these retailers. According to the literature, consumer satisfaction is a uni-dimensional construct and consumer loyalty consists of two dimensions; word-of-mouth and behavioral intention.

Hi! I am looking for a response regarding how best to identify factors that contribute to the two variables, customer satisfaction and customer loyalty in the following:

Construct the null and alternative hypothesis

What are the dependent and independent variables

What statistical test would you run in SPSS

Answer 1

SOLUTION:-

To identify factors that contribute to the two variables, customer satisfaction and customer loyalty :-

• You have been requested to lead an examination identified with buyer dependability toward three distinctive retail organizes (i,e.,department stores, extraordinarily stores, and off-value retailers).
• After gathering foundation information,you choose to concentrate your investigation on three research groups, retail benefit quality, customer fulfillment , and purchaser loyalty.
• You are keen on seeing if any distinctions exist regarding shopper's impression of retail benefit quality between the individuals who belittle strength stores and the individuals who disparage off-value retailers.
• The writing recommends that there are five elements of retail benefit quality,physical aspect, reliability,personal collaboration, critical thinking and approach.

Null and alternative hypothesis:-

Null hupothesis H0:u1=u2=u3

1.There is no distinction in and the elective speculation purchaser's view of retail benefit quality between the individuals who disparage retail chains, the individuals who belittle uniquely stores and the individuals who disparage odd-value retailers.

Alternative hypothesis H1:No less than one sets of populace implies are extraordinary

2.There is a distinction in and the elective theory buyer's view of retail benefit quality between the individuals who disparage retail chains, the individuals who belittle extraordinarily stores and the individuals who belittle odd-value retailers.

Dependent and independnt variables:-

• There are five dependent variables

Physical aspect, reliability,personal collaboration, critical thinking and approach.

• Three independent variables on depend retail format.

NOTE:-

As per chgg rule I little bit confused about the third bit.So, I can't answered for that.If you want please upload it as a another question.

THANK YOU....