Question

You are employed by a market research agency that has just been contracted by Woolworths in South Africa to conduct a study examining the relationship between retail crowding and shopping satisfaction. Write an essay in which you discuss the research methods you propose to employ to conduct the research.

The term ‘research methods’ refers to a number of factors that need to be discussed. Please structure your essay using the following headings:  Research approach and design;  Participants and sampling;  Measurement;  Data analysis; and  Ethical considerations.

Answer 1

ANSWER-

Research strategies are procedures or methods used to gather data and break down them inorder to think of new data identifying with that specific point. The following are the research techniques that will be proposed to utilize inorder to lead the research:

Research approach and design: Two principle kinds of research approaches are Qualitative and Quantitative. Subjective approach is the place we gather and break down the human conduct and experience, their convictions and feelings. For the situation, retail swarming and their shopping fulfillment is to be done research on and consequently subjective components are imperative to be digged upon.

This approach will give us an indepth thought regarding why individuals visit these retail shops and how fulfilled they are in ther feelings after the shopping is finished. Also, subjective approach in which the data gathered are changed over into numerical structure and dissected to make determinations. This will gauge the probability of the researcher's discoveries in the scale from 0 to 10. Here, number of individuals visiting on a weekday, end of the week and so forth can be gathered and their general fulfillment levels are estimated utilizing numbers.

Participants and sampling: Inorder to gain further ground in the research, the researcher should choose an example out of the populace. The example will give an indepth insight regarding the variables that make them picked the retail puts for shopping. The sampling should be possible from various perspectives.

Either the researcher can make a gathering of participants by choosing individuals from various age gatherings and gather significant data - this is called purposive sampling. Or on the other hand they can do Random sampling in which certain number of participants are picked randomly with no choice standards and utilized for data assortment.

Measurement: Measuring the gather data is significant on the grounds that without which the researcher can't decipher the data effectively and precisely. For measurement , the researcher can utilize four approaches - Nominal, Ordinal, Interval or Ratio to reach to an exact and reasonable analysis. The ostensible and ordinal measurements will give a diagram yet very little accuracy in data is given here. In actuality, the stretch or Ratio approach will give us an increasingly nitty gritty and precised data about the data. Henceforth, for our situation, just by gathering shopping fulfillment regarding number of shops visited or number of things bought wont be sufficient yet we have to get more data about the value structure just as this can be accomplished by doing a proportion measurement approach.

Data Analysis and Ethical considerations are two most significant piece of any research procedure led. Data analysis includes examining the data gathered and deciphering the ends that can be drawn out of them. It sums up the discoveries of the researcher. Here, legitimate and factual strategies are utilized to depict, delineate, assess and sum up all the data.

So also, while directing research, the participants ought not be hurt at all and earlier composed assent must be gotten from all the participants. Secrecy of participants ought to be looked after well. Henceforth the researcher ought to do the research ethically.

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