Question

In: Operations Management

What additional revenue and market opportunities might the business investigate? 200 words

What additional revenue and market opportunities might the business investigate? 200 words

Solutions

Expert Solution

These are the following additional revenue and market opportunities might the business investigate-

1) Consumer segmentation- Consumer segmentation is the process of dividing the consumer market on basis on demographic segmentation, psychographic segmentation, behavioral segmentation, and geographic segmentation.

2) Purchase situation analysis - Purchase situation analysis is referring to conditions and situations when consumers doing purchases.

3) Direct competition analysis - Direct competition analysis is referring to analyzing the competition level in the market.

4) Indirect competition analysis- Indirect competition analysis is referring to the possibility of revenue from the substitute market.

5) Analysis of complementary product and service - The company generates revenue by analyzing the complementary product and service.

6) Analysis of other industries - Businesses must be analyzed which are from other sectors and industries.

7) Foreign market analysis - Foreign market analysis is referring to analyzing and predicting the foreign market and generating additional revenue.

8) Environmental analysis - Environmental analysis also supports much to increase additional revenue for the business and environmental analysis like political analysis of business, technological analysis of business, socio-cultural analysis of business, legal analysis of business, economic analysis of business need to well analyzed to find out the effective ways to generate additional revenue.   


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