In: Operations Management
Business Question
Will Toyota be able to sustain its competitive advantage over the
next decade? Please explain why you believe so/why they would or
would not ve able to sustain. Incluce any references that you
used.
Toyota has strong vision and strategy for their future business planning. The company has long term strategic team and they publish report for their annual meet which majorly focus on the area of sustainability management and also technology level advancements.Slme key take aways of recent such reports are going for a long .term agreement in using biosynthetic rubber called as biohydrin.This can replace many current materials of epoxy compound. In addition they invest alot in research and development of biotechnological products and generating more fuel efficient and.hybrdi fuel engine technologies
Their go green future thinking is working more on reducing CO2 emission and filtering the other waste gas and capture more hydrogen for fuel regeneration purpose. This Toyota is way ahead in terms of future requirements and their strategic alignment with many of the technological platforms ensure that the company definitely has long run in addition the company is expanding their market reach by exploring new markets.
Refer: Toyota futirf thinking , Europe
Toyota sustainability report 2017.