Question

Explain the market research process to a young marketer who wants to undertake a market research to determine the effects the new rail transport system will have on haulage companies (road transport)

Answer 1

The latest transport by rail affects Tema's haulage firms. Our aim for market analysis is to discover the impacts of rail transport today on haulage firms. I used the survey methodology and review of historical and current transport details for further consumer studies on the rail transport. The modern rail transport impacts the house company, as it gives realistic relief to the transport of the haulage firms. All the more socially friendly, capable of shipping vast volumes, more efficient and timely than transportation of freight, increasingly successful, more coordinated, secure transport, greater efficiency, ideal for heavy and bulky merchandise. New train transportation has several negative considerations, such as huge volumes being advantageous to carriers; terminals are needed to load, unload the freight, lack adaptability, administration of entry-to-entry, not appropriate for short distances, and more formalities, etc. Having recognized the existing benefits and misfortunes of train transportation, I thought the current rail ideal for larger as a bulky product for high-distance travel. The haulage firms are faced with a few problems of shortage of freight orders; exorbitant freight relative to haulage. For the administration of the limited distance and access to the gate, transport is always required.