Question

QUESTION 3 a. Explain the market research process to a young marketer who wants to undertake a market research to determine the effects the new rail transport system will have on haulage companies (road transport) in Tema. b. Discuss the primary information collection methods that can be used by the young marketer to conduct this research.

Answer 1

Answer-3

Answer-A

The new rail transport affects the haulage companies in Tema. For market research, our goal to discover the impacts of present day rail transport on haulage companies. For additional rail transport market research, I utilized the study technique and analysis of past and present transport data.

The new rail transport affects the house business because it is practical solace to the haulage companies' transportation.

All the more environmentally benevolent, capable of transporting large quantities, more reliable and punctual than haulage transportation, progressively productive, better organized, safe transport, larger capacity, suitable for cumbersome and heavy merchandise, the administration's administrative facility.

New train transport has some negative factors, for example, large quantity being beneficial to carriers; terminals are required to load, unload the cargo, lack adaptability, entryway to-entryway administrations, not suitable for small distances, and more formalities, and so forth.

After considering the new train transport advantages and misfortunes, I found that the new rail is suitable for larger as cumbersome merchandise for high distance travel. The haulage companies are facing a few issues of lack of conveyance orders; exorbitant transportation compares to haulage. For the small distance and entryway to entryway administration, haulage is as yet necessary for the transportation.

Answer-B

There are various ways in which the company gathers the primary data for their research. They are as talked about beneath:

Qualitative philosophy: This technique remembers the research to be accomplished for explicit market and explicit portions individuals and the choice doesn't apply to entire population.These study is finished by top to bottom meetings, center gatherings and so on.

Ex - A company want to launch Sports shoes in the market which utilized for running. In this case company will research and gather data which is associated with athlete's or the youngsters which are more health cognizant and in this way it won't applicable for entire population.

Quantitative strategy: It alludes to the research procedure where the entire population is considered for the research and this is generally to get the data for the entire population. More quantities of respondent's are remembered for this investigation to get the end which is for the entire population.For this examination questionnaires,preference scaling are utilized.

Ethnographic studies:This alludes to the data collection and analysis which is gathered at one time and in this manner can be analyzed further to get the regular end on the particular gathering of respondent's.

Ex: Using Customer purchase inclinations by analyzing the PC treats and in this manner get the idea about the customer inclinations

Experimental strategy: In this technique a real and experimental condition is created in which the customers or respondent's are welcomed for and allowed to get enjoyed the experimental condition without priorly advising the respondent and accordingly their actions and behavior were noticed,analyzed and various data were collected.Data is mainly gathered through test markets and purchase laboratories.

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