Will Chick-fil-A’s change in promotional strategy affect its level of growth and success?

Expert Solution

Yes, the Chick-fil-A’s change in promotional strategy affect its level of growth and success, that is even applied to the many companies who are seeking to find new paths to growth.

The promotional strategies of chick-Fil-A are:

Know what will make your customers happy tomorrow

That indicates reaching beyond known pleasure points to discover new ones: “Sometimes customers don’t know what they want yet. The job is to uncover those things and get out ahead of them.

Build relationships, not transactions

The organizational management strongly believe that real growth comes from rich relationships, not minor sales blips.

Stand up for your customers, even when it’s difficult

Even when in difficult times, stand up for the customers. This will improve the brand loyalty and acceptance among the customer

Bring grace to the table

The organization found itself embroiled in a controversy over remarks Dan Cathy, COO and son of founder Truett Cathy, that is made regarding same-sex marriage. The ensuring firestorm resulted in boycotts, protests, and even nasty Tweets from some mayors. The company eventually issued a statement that it would harken back to what has always been most important to Chick-fil-A – serving everyone with. This marketing strategy of the organization enhances the acceptance among the general public.

(A like will be great if you are ok with the answer!)

keosha answered 1 year ago

AT&T is a firm that follows a strategy of related diversification. Evaluate its success (or lack...

AT&T is a firm that follows a strategy of related diversification. Evaluate its success (or lack thereof) with regard to how well it has (1) built on core competencies, (2) shared infrastructures, and (3) increased market power.

In the Solow model, a change in population growth rate affects the level of per capita...

In the Solow model, a change in population growth rate affects the level of per capita income, but it has no effect on the long-run growth rate of per capita income. true or false and why

Its Cultural intelligence needed? Give an example of success or failure at the international level

What role does business-level strategy play in relation to business growth market capitalization?

What role does business-level strategy play in relation to business growth market capitalization? What roles do a firm's core competencies play in a decision to diversify into new businesses? Why does unrelated diversification have a worse performance record than related diversification

Expain what effected Procter & Gamble to change its business strategy?

How does a firm's financial leverage affect its profitability? Its level of risk?

What is the relationship between a company's corporate-level strategy and its business model?

how unbalanced growth strategy can be applied to the Ghanaian economy and its economic implications

. Wal-Mart’s Foreign Expansion Wal-Mart, the world’s largest retailer, has built its success on a strategy...

. Wal-Mart’s Foreign Expansion Wal-Mart, the world’s largest retailer, has built its success on a strategy of everyday low prices, and highly efficient operations, logistics, and information systems that keeps inventory to a minimum and ensures against both overstocking and understocking. The company employs some 2.1 million people, operates 4,200 stores in the United States and 3,600 in the rest of the world, and generates sales of almost $400 billion (as of fiscal 2008). Approximately $91 billion of these sales...

Given that IKEA had to change its strategy for American market, did the company had to...

Given that IKEA had to change its strategy for American market, did the company had to change itsinternationalization strategy for its entry into the Indian market? The furniture industry is an example of an industry that did not lend itself to globalization before the 1960s. The reasons for that are its features. Furniture has a huge volume compared to its value, relatively high transport costs and is easily damaged in shipping. Government trade barriers also were unfavorable. But IKEA –...

Question