Define the three intensive strategies (market penetration,
market development, and product development). Give examples and
guidelines for when each is strategically appropriate.
1. Identify a struggling company that could benefit from market
penetration, market development, or product development. What might
you advise this company’s executives to do differently?
2. Some universities have used vertical integration by creating
their own publishing companies. The Harvard Business Press is
perhaps the best-known example. Are there other ways that a
university might vertically integrate? If so, what benefits might
this create?
3. Studies have shown that executives’ pay increases when their
firms gets larger. To what...
1)Define intensive and extensive growth. In what periods could
we characterize American growth as being intensive? In what periods
could we characterize American growth as being extensive?
2)Consider Domar’s model of labor coercion. He considers the
labor markets in the USA and the degree of labor coercion for free
white labor and enslaved black labor. Which group(s)’s labor market
institutions would he see as puzzling or not? Why?
1.
Describe the three types of pricing strategies (premium,
penetration, meeting the competition)
2. what is meant by the concept of outsourcing tasks?
Amazon is the market leader with roughly 70% of smart home
product sales. Its product development strategy is establishing a
branded smart home ecosystem. It has developed many products for
its AmazonBasics line of products, all of which integrate with
Amazon Echo and Alexa.
For Discussion
What are the benefits offered by Amazon’s smart home products
in terms of the levels of product value (e.g., core,
augmented)?
How would you describe the Amazon Basics line of products in
terms of...