Define the three intensive strategies (market penetration,
market development, and product development). Give examples and
guidelines for when each is strategically appropriate.
Focusing on the company Nestles Trinidad and Tobago, Market
penetration, market development and Product development are
strategies that were implemented within the past 3 – 5 years.
1. Interpret, discuss and evaluate these strategies in
depth.
2. From your perspective, identify three (3) key benefits that
the organization has gained from the implementation of the
strategies.
1. Identify a struggling company that could benefit from market
penetration, market development, or product development. What might
you advise this company’s executives to do differently?
2. Some universities have used vertical integration by creating
their own publishing companies. The Harvard Business Press is
perhaps the best-known example. Are there other ways that a
university might vertically integrate? If so, what benefits might
this create?
3. Studies have shown that executives’ pay increases when their
firms gets larger. To what...
1)Define intensive and extensive growth. In what periods could
we characterize American growth as being intensive? In what periods
could we characterize American growth as being extensive?
2)Consider Domar’s model of labor coercion. He considers the
labor markets in the USA and the degree of labor coercion for free
white labor and enslaved black labor. Which group(s)’s labor market
institutions would he see as puzzling or not? Why?
Discuss the promotion strategies of Starbucks in the Italian
market. What modifications to the company’s product components
might be necessary? Suggest two specific recommendations for these
promotion strategies. Give a specific example of how Starbucks
should implement these two recommendations in the Italian
market.