Question

In: Operations Management

A bomb explosion in the mall killed 20 people and injured more than 100 others. If...

A bomb explosion in the mall killed 20 people and injured more than 100 others. If you are the Chief Risk Officer,  how will you handle this situation? Discuss your disaster risk
communication strategy and prepare a press kit.

Solutions

Expert Solution

Answer 1: As a Chief Risk Officer of handling any types of risks as mentioned in the above case it's required to get in preparedness for any types of risks by assessing, building a team that coordinates the situation & thereby take the emergency steps as the basic facility to handle the situation as a bomb explosion, floods, fire outbroke, earthquakes & so on.

-Following are the means/ways the CRO(Chief Risk officer) can handle the situation by being prepared proactively as explained below;

  • Knowing the risk associated is the key that CRO can list the potential emergencies required to coordinate thereby invest in the resources to manage, The CRO is responsible for taking risk assessment to keep all hazards affecting the livelihoods, infrastructure & so on. Integrating the risk with proper communication set up can make the above situation to handle at its best.
  • Building & coordinating team is very important step as a CRO he must take into consideration keeping the priority to save the people from such a tragic/horrifying situation, whereby having proper disaster management team, here as a military force, fire controller team as manage the fire due to bomb explosion & also the other disaster as well medical teams should be integrated to control the emergency by all Mitigation emergencies, preparedness to action, Response to efforts & control the recovery by all means.
  • Making critical information as easily available to handle the situation is key where the CRO must take in to see an emergency plan, integrating with all the departments as per situation, updating timely information through various communication networks is a key to operationally control, manage the safety measures & thereby coordinate the team to facilitate immediate action on control.
  • Another very important measure the CRO can take in to handle the situation is the update the alert as well as response procedures at hand- updating the alert before the cause by proper planning in & communication is the proactive measure where it will save many lives & loss that may occur due to any disaster happen.
  • CRO can handle the situation only with an appropriate plan in action that is tested well in advance which any sudden event as mentioned in the question happens it will help him proactively coordinate the decisions by appropriate communication measure, integrate all the departments who help responsible to take the action on such emergency & thereby take all the steps well in advance prior & also post-event happenings holistically.

Answer 2: Following are the key disaster risk communication strategy as well as crises communication management kit explained below:

  • Identifying the goal to integrate the plan is a key strategic measure as well the communication kit where the team who manage disaster must determine what is the goal at hand, thereby planning creates the structure for communicating all the departments with utmost integration thereby manage the flow of communication with proper communication networks.
  • Connecting & thereby identifying possible departments/stakeholders involved in managing the risk associated is the key strategic measure & whereby connecting various stakeholders at different platforms can help in conveying the emergency alarms, evacuate the risk proactively & control/manage any disaster with such communication kit.
  • Having a hierarchy/structure to manage the flow of communication or sharing information at the times of disaster is they very essential where a part of the plan should be used to forming hierarchy outlining to share the information at various departmental levels, take the emergency in action, manage the situation with appropriate communication mediums on network & place of situation.
  • Designing the appropriate Disaster press kit by planning from all the kinds of preparation practively including necessary things need to be supplied to the required place of emergency, communicating to check the essential mitigation procedures at hand, take in response with proper integration of communication means through managing the disaster is keypress kit as well communication strategy.
  • Above all to get in the communication strategy with appropriate press kit workable it's very important to test such measures well in advance by integrating the teams who manage such emergencies/situation at hand, projecting the potential risk through forecasting & thereby taking all the measures that are required to control/manage the disaster communication mediums/network is a key to have a proper check & flow of information among teams to coordinate & integrate to best efforts.

  


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