1. You have been hired to design an internet marketing strategy for a company that sells...

1. You have been hired to design an internet marketing strategy for a company that sells herbs and spice. Describe the opportunities and challenges that business will face in an online environment.

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Expert Solution

1) As we are being hired to design an internet marketing strategy for a company that sells herbs and spice. The opportunities and challenges that Herbs and Spice business will face while going on online environment are :

Opportunities :

1. The digital environment requirements : The people are now a days so much buzy that they want their requirements to be fulfilled at a rapid speed. Around 80% of Americans are working, so getting herbs and spice online would be a blessing in disguise.

2. Digitally educated customers : Now a days, around 80% of the citizens are computer educated, so they can avail the facilities of online selling of herbs and spices.

3. Creating a digital showroom: The creation of a digital showroom for customers would be easier to that of buying a store and create a physical showroom.

4. The Digital workforce : The digital workforce do not demand much cost / expense.

5. Digital orders : The orders for hurbs and spices will make the physical delivery of products to customers easier.

6. Wider categories : The selling of hurbs and spices can extended to a wider ranges of categories of products, which is not possible in physical selling at stores.

The Challenges :

a) The digital framework of customers : The lookout of the customers should be such that they should be computer friendly for the success of the online sale of hurbs and spices.

b) Meeting digital customers requirements: The digital customers requires uninterrupted selling module, which would become a limiting point while selling hurbs and spices.

c) Large data and its management: The digital selling module will involve management of the large data of customers and products, which also a challenging point for the setting Digital online selling environment.

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jeff jeffy answered 7 months ago

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