1. You have been hired to design an internet marketing strategy for a company that sells...

1. You have been hired to design an internet marketing strategy for a company that sells herbs and spice. Describe the opportunities and challenges that business will face in an online environment.

Expert Solution

1) As we are being hired to design an internet marketing strategy for a company that sells herbs and spice. The opportunities and challenges that Herbs and Spice business will face while going on online environment are :

Opportunities :

1. The digital environment requirements : The people are now a days so much buzy that they want their requirements to be fulfilled at a rapid speed. Around 80% of Americans are working, so getting herbs and spice online would be a blessing in disguise.

2. Digitally educated customers : Now a days, around 80% of the citizens are computer educated, so they can avail the facilities of online selling of herbs and spices.

3. Creating a digital showroom: The creation of a digital showroom for customers would be easier to that of buying a store and create a physical showroom.

4. The Digital workforce : The digital workforce do not demand much cost / expense.

5. Digital orders : The orders for hurbs and spices will make the physical delivery of products to customers easier.

6. Wider categories : The selling of hurbs and spices can extended to a wider ranges of categories of products, which is not possible in physical selling at stores.

The Challenges :

a) The digital framework of customers : The lookout of the customers should be such that they should be computer friendly for the success of the online sale of hurbs and spices.

b) Meeting digital customers requirements: The digital customers requires uninterrupted selling module, which would become a limiting point while selling hurbs and spices.

c) Large data and its management: The digital selling module will involve management of the large data of customers and products, which also a challenging point for the setting Digital online selling environment.

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jeff jeffy answered 1 year ago

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