Question

2) Compare the responsibilities associated with full-service merchant wholesalers to those associated with limited-service merchant wholesalers.

Answer:  

3) What are the similarities and differences between manufacturers' agents and selling agents?

Answer：

Answer 1

2) Full-service merchant wholesalers perform all the work towards the producers and retailers. They carry stock, train and maintain sales force, offer and manage credit, provide management advice to retailers, etc. They give the full set of services associated with the distribution process. As compared to full-service merchant wholesalers, limited-service merchant wholesalers provide only a subset of the services associated with the distribution process. They take ownership and title of the merchandise and provide risk management services. They buy and sell the products. The costs involved are alslo low in case of limited-service merchant wholesalers.

3) Similarities between manufacturers' agents and selling agents :

• Both manufacturers' agents and selling agents are responsible for promoting the company's products
• Both manufacturers' agents and selling agents are independent representatives, who sell to wholesalers or retail agencies
• Both have to be highly skilled in the distribution process and need to have technical knowledge about the product

Differences between manufacturers' agents and selling agents:

• Manufacturers' agents have territorial restrictions whereas selling agents do not have any such retrictions
• Selling agents generally have higher autonomy than Manufacturers' agents to set prices and other terms & conditions of sale