Question
In: Statistics and Probability
In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss...
In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is studying consumer preferences for styling features of larger sedans. Buyers, who were classified as “first-time” buyers or “repeat” buyers, were asked to express their preference for one of two types of styling—European styling or Japanese styling. Of 40 first-time buyers, 8 preferred European styling and 32 preferred Japanese styling. Of 60 repeat buyers, 40 preferred European styling, and 20 preferred Japanese styling.
1) Create a cross-tabulation for the data (5 points)
2) Test the hypothesis that buyer status (repeat versus first-time) and styling preference are independent at the 0.05 level of significance. What is your conclusion? Show the procedure. (5 points)
Solutions
orchestra answered 2 years agoRelated Solutions
In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss...
In the book Business Research Methods (5th ed.), Donald
R. Cooper and C. William Emory discuss studying the relationship
between on-the-job accidents and smoking. Cooper and Emory describe
the study as follows:
Suppose a manager implementing a smoke-free workplace policy is
interested in whether smoking affects worker accidents. Since the
company has complete reports of on-the-job accidents, she draws a
sample of names of workers who were involved in accidents during
the last year. A similar sample from among workers...
In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss...
In the book Business Research Methods (5th ed.), Donald
R. Cooper and C. William Emory discuss a market researcher for an
automaker who is studying consumer preferences for styling features
of larger sedans. Buyers, who were classified as “first-time”
buyers or “repeat” buyers, were asked to express their preference
for one of two types of styling—European styling or Japanese
styling. Of 40 first-time buyers, 7 preferred European styling and
33 preferred Japanese styling. Of 60 repeat buyers, 42 preferred
European...
In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss...
In the book Business Research Methods (5th ed.), Donald
R. Cooper and C. William Emory discuss studying the relationship
between on-the-job accidents and smoking. Cooper and Emory describe
the study as follows:
Suppose a manager implementing a smoke-free workplace policy is
interested in whether smoking affects worker accidents. Since the
company has complete reports of on-the-job accidents, she draws a
sample of names of workers who were involved in accidents during
the last year. A similar sample from among workers...
In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss...
In the book Business Research Methods (5th ed.), Donald R.
Cooper and C. William Emory discuss studying the relationship
between on-the-job accidents and smoking. Cooper and Emory describe
the study as follows:
Suppose a manager implementing a smoke-free workplace policy is
interested in whether smoking affects worker accidents. Since the
company has complete reports of on-the-job accidents, she draws a
sample of names of workers who were involved in accidents during
the last year. A similar sample from among workers...
In the book Business Research Methods, Donald R. Cooper and C. William Emory (1995) discuss a...
In the book Business Research Methods, Donald R. Cooper and C.
William Emory (1995) discuss a manager who wishes to compare the
effectiveness of two methods for training new salespeople. The
authors describe the situation as follows: The company selects 22
sales trainees who are randomly divided into two equal experimental
groups—one receives type A and the other type B training. The
salespeople are then assigned and managed without regard to the
training they have received. At the year’s end,...
In the book Business Research Methods, Donald R. Cooper and C. William Emory (1995) discuss a...
In the book Business Research Methods, Donald R. Cooper and C.
William Emory (1995) discuss a manager who wishes to compare the
effectiveness of two methods for training new salespeople. The
authors describe the situation as follows: The company selects 22
sales trainees who are randomly divided into two equal experimental
groups—one receives type A and the other type B training. The
salespeople are then assigned and managed without regard to the
training they have received. At the year’s end,...
In the book Business Research Methods, Donald R. Cooper and C. William Emory (1995) discuss a...
In the book Business Research Methods, Donald R. Cooper
and C. William Emory (1995) discuss a manager who wishes to compare
the effectiveness of two methods for training new salespeople. The
authors describe the situation as follows:
The company selects 22 sales trainees who are randomly divided
into two equal experimental groups—one receives type A and the
other type B training. The salespeople are then assigned
and managed without regard to the training they have received. At
the year’s end,...
In the book Business Research Methods, Donald R. Cooper and C. William Emory (1995) discuss a...
In the book Business Research Methods, Donald R. Cooper
and C. William Emory (1995) discuss a manager who wishes to compare
the effectiveness of two methods for training new salespeople. The
authors describe the situation as follows:
The company selects 22 sales trainees who are randomly divided
into two equal experimental groups—one receives type A and the
other type B training. The salespeople are then assigned
and managed without regard to the training they have received. At
the year’s end,...
In the book Business Research Methods, Donald R. Cooper and C. William Emory (1995) discuss a...
In the book Business Research Methods, Donald R. Cooper
and C. William Emory (1995) discuss a manager who wishes to compare
the effectiveness of two methods for training new salespeople. The
authors describe the situation as follows:
The company selects 22 sales trainees who are randomly divided
into two equal experimental groups—one receives type A and the
other type B training. The salespeople are then assigned
and managed without regard to the training they have received. At
the year’s end,...
In the book Business Research Methods, Donald R. Cooper and C. William Emory (1995) discuss a...
In the book Business Research Methods, Donald R. Cooper
and C. William Emory (1995) discuss a manager who wishes to compare
the effectiveness of two methods for training new salespeople. The
authors describe the situation as follows:
The company selects 22 sales trainees who are randomly divided
into two equal experimental groups—one receives type A and the
other type B training. The salespeople are then assigned
and managed without regard to the training they have received. At
the year’s end,...
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