In: Operations Management
Question 3c: Based on the ME, MSE and MAPE for the 3 different
methods shown in the Rankings worksheet, which method would you
recommend. Define a weakness and strength of each method, based on
the ME, MSE and MAPE and total forecast of population for the
year.
| 3 different methods chosen | |||||
| Regression | HW Additive | HW Multiplicative | |||
| ME | 20876 | 4222 | -895 | Mean Error, but not MAD | |
| RMSE | 119540 | 102288 | 78353 | MSE | |
| MAPE | 3.30% | 2.60% | 1.91% | MAPE | |
| Rank | 3 | 2 | 1 | ||
For ME, HW Multiplicative < HW Additive < Regression
For RMSE, HW Multiplicative < HW Additive < Regression
For MAPE, HW Multiplicative < HW Additive < Regression
So, the best method is HW Multiplicative, second best is HW Additive, and the worst is Regression
| Strength | ||||
| ME | RMSE | MAPE | Overall forecast | |
| Regression | - | Unbiased forecast as the square is being considered | - | - | 
| HW additive | Accurate with respect to regression | Unbiased forecast as the square is being considered | Unbiased forecast as the absolute value is considered and relative error is considered | - | 
| HW multiplicative | Most accurate forecast | Most accurate and unbiased | Most accurate and unbiased | Correct choice of model with respect to the time-series plot | 
| Weakness | ||||
| Regression | ME | RMSE | MAPE | Overall forecast | 
| HW additive | Biased forecast | Minimizes the MSE after assuming linearity | - | Causality is never assured in the time-series data | 
| HW multiplicative | Inaccurate with respect to the multiplicative model | Nature of plot does not suggest the use of an additive model. | ||
| - | - | - | Complicated in implementation and maintenance as this may be adaptive in nature | |