Question

Locate two current (within the last 12 months) advertisements -- one that you consider to be "the worst" and one that you consider to be "the best." (Each must be from different media types, both must be from American media, and actual source documentation must be provided for where and when the ads ran.)  Note: ads that ONLY appear on YOUTUBE can not be used.

1. Prepare a two page typed critique discussing why you find one ad bad and the other ad great. Also state how you would correct the bad ad.
2. Post this assignment in the Discussion Board for Week 5 using the "Module Five - Final Project" link above.
3. Respond to ad presented by a fellow classmate - not just agreeing or disagreeing but also expalining why.

Answer 1

Best Advertisement

Bud Light | “Oracle Susana”
Agency: Wieden + Kennedy New York

While this year "Dilly Dilly" may have been a dominant force in both advertising and pop culture, it's a challenge to pick a best ad. Bud Light's "Bud Knight" Super Bowl outing was memorable, featuring the dry humor and subtle acting that made the campaign a hit. But the best place for our cash was "Oracle Susana," produced with a smart mix of Spanish and English to appeal to the audience of the World Cup. The ad is not only amusing and memorable; it has also shown that the Dilly Dilly campaign still has a lot to explore. At Adweek’s Elevate: Creativity event earlier this year, Wieden + Kennedy New York ecd Karl Lieberman said the creative team behind the ads pictures the campaign taking place on a map similar to the sprawling geography of Game of Thrones. “Oracle Susana” was the first foray into this wider world.

Worst Advertisement

Kleenex's "Mansize" Tissues

Kleenex has had its extra-large "Mansize" tissues around since the 1950. But in 2018 the term sounded too gendered to some. Kleenex scrapped its range of Mansize tissues, following social media campaigns that the branding was sexist.