Question

from corporate finance two current event articles (within the last 6 months) from a reputable business publication any current news or event that effect of Corporate finance

Answer 1

Article 1: Social Media Marketing Management

Publisher- Digital Journal

Article date: 18th Feb 2019

Article Summary: Social media marketing means the use of social media websites or platforms for promoting products or services. Most of such social media websites and platforms have in-built data analytics tools, which help organizations to track the progress and engagement of advertisement campaigns. The Social Media Marketing Management Market is expected to show exponential growth in the years to come. Social media marketing is becoming more and more popular for practitioners as well as researchers. The major organizations which are aggressively using Social Media marketing include names like Oracle, IBM, Adobe.

The article also includes a statistical Social Media Marketing Management Market report offering an in-depth analysis of recent trends and technological advancements in places like America, Asia-Pacific, Africa, and India.

Article 2: Why great innovation needs great marketing

Publisher- Harvard Business Review

Article Date: 20th Feb 2019

Article Summary- The article mentions the importance of great marketing for all organizations, however technologically advanced their products or services are. With the use of analytics and Artificial intelligence, some organizations don't tend to give much importance to marketing. they believe that with their technology tools they can sufficient information about prospective customers and can reach them. However, it is not turning out to be correct. The article gives an example of Google Glass, a highly advanced product that failed and was discontinued in less than 2 years of its launch. The product was not backed up with full marketing which resulted in a big failure to create a market for the product.

The article emphasizes that any product or service, advanced or not advanced, needs to be marketed in the correct manner. The organization's marketers need to be a part of the development process