Following are ways in which we can use information systems in
order to overcome barriers to entry.
- We can have low-cost leadership by having a low operational
cost. for example With the help of the information system we can
directly link the customer with the production and supply chain.
This will eventually reduce the distribution cost and thus will
reduce the overall cost.
- We can provide product differentiation to our customers by
providing new products or by providing a greater change in the
currently existing product and services. For example, this was done
by Land, in which they changed their currently existing product for
the good of their customers and hence did something
differently.
- We can use the information system to find a specific market
which is fit and is best for our product. Then we need to serve
them better in order to maintain them with us, better than our
competitors could do.
Thus above are the ways in which we can use information systems
for the good.
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