Question

Instructions A local nightclub has just changed ownership, and the new owner, Bob, has contracted T&G Consulting to help decide the direction the club will take. Based on the local music scene, it would make the most sense to book either rock bands or country bands. The new owner is aware that a competing nightclub is hoping to attract new customers while Bob's club is getting established. Bob is considering how he might trademark his business. Bob submits an idea for a logo, and after doing some research, you realize that the logo might already be associated with an existing business. Part 1: Working in parallel, a coworker has also concluded that the proposed logo might be associated with an existing business. The coworker, though, doesn't think this matters, and has a very limited understanding of the significance of trademark protection. Write an email to your coworker, explaining why trademark protection is so important in business. Give examples of past trademark disputes that are relevant to your client's situation. Part 2: : After reading your email, your coworker designs a new logo for the client. In a brief report, provide some ideas for how the client can acquire trademark protection for the new logo, referencing any sources that you use.

Answer 1

Importance of Trademark Protection :

Trade mark always represents asset of the company and it will help to grow business .Trade mark is the best form of defence of your reputation

Trade mark protection provides company with the legal right to stop others from using the brand which company Invested in developing brand

Another advantage of trade mark protection that company will able to defend against any cyber Squatters .By having a registered trade mark , company easily able to defend against anyone who uses a similar or identical domain to that of companies trade mark in either same line of trade or for fraud purpose

Main 7 reason which require to obtain trademark in any Company –

1. It gives Uniqueness to a brand – registered company brand logo as a trademark , easy to remember and catchy
2. Sets a brand apart from the crowd
3. Protects your products name – having a registered trade mark will give company a right to use it in all product registered under company ownership
4. Trademark stays forever
5. Protects company’s brand name
6. Trademark can be valuable
7. Trademark helps to grow business

Classic case in this matter relates to “ Microsoft “ vs “MikeRoweSoft’. The summary of full case is that Software Giant sued a 12^th grade Canadian Student because of his website named “MikeRoweSoft.com. According to Microsoft , mike’s website resembled their brand . In the end , a conclusion was reached by both the parties and the case settled down . Microsoft paid money to that person and stopped that website and got their brand uniqueness back