Question

Paper should be about 10 double-spaced, type-written pages or the number of pages to fully explore the topic. The paper should include no less than 4 academic sources.

Write an essay on one of the following:

1. Describe the impact of "shifting services” on marking channels.
2. Describe the impact of "online channels” on marketing channels.
3. Describe the impact of "globalization” on marketing channels.
4. Explain how the design and management of marketing channels fit into the marketing mix of entrepreneurial and start-up firms.
5. Discuss how channel theories, structures, and strategies of the past apply to the present, and if they will hold in the future.
6. Evaluate the role of branding and brands in channel structures and strategies.
7. Describe the role of culture in channel structures and strategies.
8. Explain the relationship between multi-channel usage, channel strategies, and firm strategies.
9. Explain the factors that are impacting the disintermediation of marketing channels in some industries.
10. Select a company. Describe how the various distribution channels are organized. Explain how it compares with competitors. Evaluate the effectiveness and efficiency of its channel management. Detail any recommendations you might have to improve them.
11. Describe how power retailers impact the contracts in and the structures of distribution channels.
12. Describe whether a monopolistic manufacturer can increase both channel profit and its own profit through the implementation of trade promotions.

Answer 1

Organisational communication can be defined as a field of communication in which the organisations communicate the organisation outside the organisation. Business organisation can be formal as well as informal at the flow of communication can also be formal as well as informal which is flowing through different channels. These specific communication can flow downwards, upwards and horizontally.

Technique used in conveyance of the message for the information from center to the receiver inside an organisation with the help of the different channels is called the communication process. First leader send a developed an idea which is later encoded into the message and later transmitted to the party with the help of the channels. Decode the data and provide feedback to the sender.

Business communication process can be defined transferring an idea from one person or group to another person of group that is included into the organisation and could understand the specific message. Or we can say that business communication process is a system in which information is transmitted from the sender to receiver in an organised and structured way.

The finest example for existing business communication model is Walmart.

Walmarts communication model includes communicating with stakeholders on the

of reduced sales from E-Commerce depart as well as improving The E-Commerce service inside the organisation by taking the communication as a serious task.

Company has implemented multiple database management systems for better communication inside your organisation for provision of inter connectivity in different departments. My connecting the different department communicate information flows from one department to another department in a horizontal way and provides efficient support as well as feedback.

Sudden changes in the supply chain as well as requirement of inventory is also done by the business communication from the bottom most store of Walmart to the top most authorities. By having a communication channel in different departments of the company Walmart has successfully manage to integrate itself into the organisational structure.

By implementation of HRIS walmart has successfully built a new system for efficiently communicating within the human resource information. This is specific system has increased the capability of Walmart to communicate with their overall employees and human resources inside the organisation to create a better working environment. By promoting you open communication between stakeholders and employees of the organisation Walmart has successfully managed to interconnect the department and provide better fluency of communication between two channels of the organisation. By arranging the sender, mediator, receiver system into the organisation Walmart has successfully manage to implement a new system which is totally based on electronics to provide send message to the receiver and take the feedback or an instant time.

Walmart supply chain is one of the finest examples of implementation of communication model. Walmart supply chain uses a digital communication structure from bottom to up. Sending out information from their inventory to the stores and stores to the inventory Walmart successfully manages the overall number of product in their inventory system. Buy automatic be communicated process from their inventory to the suppliers as well as getting supplies g has successfully managing the overall process of communication inside the organisation.