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Cognitive creativity How do they compare to Csikszentmihalyi’s ideas? Begin by brainstorming about your curiosity and...

Cognitive creativity

How do they compare to Csikszentmihalyi’s ideas? Begin by brainstorming about your curiosity and interest exploration. Go with the flow of your thoughts, and do not censor yourself.

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Cognitive Creativity- The field of creative cognition deals with the understanding of the cognitive processes underlying creative performance. A pioneering study by Mednick (1962) linked creativity to associative thinking. This interpretation was not directed to any specific field of application such as art or science. Instead, it was attempted to define processes that underlie all creative thought. Rossmann and Fink (2010) extended Mednick’s theory by investigating the relationship between individual differences in processing associative information and various aspects of creativity. Creativity and innovative thinking have been a vast construct of questioning to scholars, psychologists, therapists and, more lately, neuroscientists (Jung et al., 2010). Creativity appears in various diverse models, tones, and shades (Feist, 2010; Perlovsky and Levine, 2012). The creative contributions of extraordinary artists, designers, inventors, and scientists attract our greatest consideration as they express the foundations of their culture and provide breakthroughs influencing cultural development and progress. Therefore, creativity is a crucial operator of human progress.

Nevertheless, not every person who is an artist, inventor or scientist is similarly creative, nor are all creative (innovative) individual artists, inventors or scientists. Some are innovative in business, in communication with other individuals, or just in living. Consequently, creativity is a multidimensional domain that could be executed in the arts, science, stage performance, the commercial enterprise and business innovation (Sawyer, 2006). Following Baas et al. (2015) who defined the roots of creative cognition in the arts and sciences, creativity is not just a cultural or social construct. Instead, it is an essential psychological and cognitive process as well (Csikszentmihalyi, 1999; Sawyer, 2006; Kaufman, 2009; Gaut, 2010; Perlovsky and Levine, 2012). Even so, many experimental investigations on creativity have reported various findings that often seem to be inconsistent and scattered. One of the principal reasons for that could be due to the wide variety of the experimental approaches in the domain of creativity research and the immense diversity in measuring and interpreting creative performance (Fink et al., 2007, 2014; Abraham, 2013; Zhu et al., 2013). In this review article we will discuss the relation between creative cognition, creative drives and their underlying neuromodulatory circuits.

Creativity is a multifaceted construct, in which different moods influence distinct components of creative thoughts (Kaufmann, 2003). A remarkable study by Baas et al. (2008) explained how creativity is enhanced most by the positive mood states (see Figure 2); see also Bittner et al. (2016). Baas et al. (2008) pointed out that positive-activating moods with an approach motivation and promotion focus (e.g., happiness) activated creativity. On the contrary, negative-activating moods with avoidance motivation and a prevention focus (e.g., fear, anxiety, or even relaxation) correlated with lower creativity. Surprisingly, negative-deactivating moods together with approach motivation and a promotion focus (e.g., sadness) did not link with creativity.

Cognitive flexibility (as measured by a switching task) could have a mediating impact on the association between the positive emotion and the insight problem solving, but not between the positive emotion and DT. Bledow et al. (2013) revealed a strong influence of the dynamic interaction of positive and negative mood on creativity. Extraordinary creativity, for example, necessitates that a person should experience an episode of negative affect. This episode should be followed by a reduction in negative affect and an increment in positive affect. This process is termed “an affective shift.”

Csikszentmihalyi’s ideas- In positive psychology, a flow state, also known colloquially as being in the zone, is the mental state in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by the complete absorption in what one does, and a resulting transformation in one's sense of time. Named by Mihály Csíkszentmihályi in 1975, the concept has been widely referred to across a variety of fields (and is particularly well recognized in occupational therapy), though the concept has been claimed to have existed for thousands of years under other names. The flow state shares many characteristics with hyperfocus. However, hyperfocus is not always described in a positive light. Some examples include spending "too much" time playing video games or watching television and getting side-tracked and pleasurably absorbed by one aspect of an assignment or task to the detriment of the overall assignment. In some cases, hyperfocus can "capture" a person, perhaps causing them to appear unfocused or to start several projects, but complete few. Other related concepts are trance, hypnosis, hypomania and mindfulness.

Jeanne Nakamura and Csíkszentmihályi identify the following six factors as encompassing an experience of flow:

  • Intense and focused concentration on the present moment
  • Merging of action and awareness
  • A loss of reflective self-consciousness
  • A sense of personal control or agency over the situation or activity
  • A distortion of temporal experience, one's subjective experience of time is altered
  • Experience of the activity as intrinsically rewarding, also referred to as autotelic experience

Those aspects can appear independently of each other, but only in combination do they constitute a so-called flow experience. Additionally, psychology writer Kendra Cherry has mentioned three other components that Csíkszentmihályi lists as being a part of the flow experience:

  • Immediate feedback
  • Feeling the potential to succeed
  • Feeling so engrossed in the experience, that other needs become negligible

Just as with the conditions listed above, these conditions can be independent of one another.


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