Question

Why may controversy be effective as a marketing campaign? What are some examples (EXCLUDING the Colin Kaepernick campaign) of when it went well? What are some examples of when it did not go well, and why did that happen? What do you think the teams for those flawed campaigns could have done differently to ensure success?

Please explain with detail.

Answer 1

One of the finest example for successful ad campaign at a large advertising market is the Dumb Ways to Die by australian Metro PSA.

This is specific initiative has been very widely accepted by in different societies and has been a very great success in terms of being effective worldwide. Later Metro provided extremely diversifying structure of this specific ad campaign by introducing video games as well as different video series depicting some characters which were involved in this specific situation.

These ad campaigns where a great success and provided extremely large benefit to the overall organisation of metro australia. Is it designed to promote real safety but the video specifically went viral through social media and gained huge response from the sources.

Another example of successful ad campaign is Procter and gamble company's thank you mom campaign that involved very much creativity in it. This is specific movement was implemented into the society by a large scale and later became a huge success as this involved emotional factor and increase your product value of Procter and gamble.

An example of an ad campaign that field drastically was implementation of an advertisement of Dove where black lady removing her shirt becomes White Lady instantly. Specific advertisement was meant to be we show in diversity but it was poorly designed and lead the company to a disaster where the advertisement was assessed as a racist implementation anfield drastically where love has to apologize to its customers and other people on social media after it was heavily criticised.

P.S.- Please leave a comment if any explanation is needed.