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In: Operations Management

BurgerSupreme’ s cooking technology is one of the oldest in the industry. Its customers’ major complaint...

BurgerSupreme’ s cooking technology is one of the oldest in the industry. Its customers’ major complaint is that they have to wait 20% longer than at most competitor's restaurant. BurgerSupreme’s ovens and toasters can only cook or toast one specific type of meat or sandwich bun. New, expensive toasters that allow the assembly of a variety sandwiches would make a huge difference in the speed of delivery of those sandwiches. BurgerSupreme has decided to buy this toasting technology. This toasting technology has been already been adopted by McDonald's, Burger King, and Wendy's. Which of the following is correct?

a. The toaster will give BurgerSupreme a competitive advantage b. The toaster will not give BurgerSupreme a competitive advantage c. The toaster is an example of flexible manufacturing systems d. a and c are true e. b and c are true

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Question: BurgerSupreme’ s cooking technology is one of the oldest in the industry. Its customers’ major complaint is that they have to wait 20% longer than at most competitor's restaurant. BurgerSupreme’s ovens and toasters can only cook or toast one specific type of meat or sandwich bun. New, expensive toasters that allow the assembly of a variety of sandwiches would make a huge difference in the speed of delivery of those sandwiches. BurgerSupreme has decided to buy this toasting technology. This toasting technology has been already been adopted by McDonald's, Burger King, and Wendy's. Which of the following is correct?

(a) The toaster will give BurgerSupreme a competitive advantage

(b) The toaster will not give BurgerSupreme a competitive advantage

(c) The toaster is an example of flexible manufacturing systems

(d) a and c are true

(e) b and c are true

Answer: Option (d) Both a and c are true

Reason: The modern toaster technology speeds up the manufacturing process of sandwich's and burgers as burger supreme one of the oldest and reduces waiting time for the customers which provide a competitive advantage to burger supreme by increasing its customer due to less waiting time


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