Question

In: Operations Management

5/2 Discuss different methods to deploy the testing of your marketing campaign before launch. (Athletic wear...

5/2

Discuss different methods to deploy the testing of your marketing campaign before launch. (Athletic wear for plus-size women). Choose one method and customize it for the athletic clothing market. Apply Brea's (2014) "seasonally adjusting" analogy to the obstacles surrounding a lack of control group and randomization. Since this is a start-up business without marketing automation capabilities in the beginning, how can you ensure the validity and reliability of the testing results?

Solutions

Expert Solution

Testing out market campaigning before launch would require extensive implementation over different media platforms such as using social media as an analysis tool for the specific brand by having a soft opening of the specific campaign would be the most adequate way of understanding,nd as a operability in respective environment. Market demand as implementation of the strategy where the specific condition of operation is extensively big is necessary to understand as it provides basic availability of opportunity for an organisation to understand the intensity of specific campaign and to increase its adaptability in the respective environment of operation.

Using questionnaire method as well as field survey would also be an appropriate way of assessing success of the specific marketing campaign and probability of implementation of the specific marketing campaign in the respective environment of implementation. This type of adaptability directly increases the chances of positive influence of the specific system in the respective environment as well as provide adequate level of support to its business operations. Directly aligning the standard of the society and assessment of the criteria of success provide extensive availability of positive influence as a as implementation correction in the specific marketing campaign before initiation to increase its success rate by a use margin.

Consistently looking at the criteria of total requirement of the market and adjusting the requirements of the specific system by having a consistent understanding market segment is one of the most important parts that have to be implemented by the specific campaign program to increase it adaptability in the respective operating environment.

For measuring the reliability, data should only be obtained from reliable sources as well as availability of the data should be compared with other trends that are obtained during the specific measurements in the respective environment of operation as well as implementation. Of the specific program would increase the adaptability of the system and enable the organisation to successfully assess criteria of implementation before launching the campaign at the mainstream environment.


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