Question

In: Operations Management

Which of the following best describes advertisements? A. Advertisements never justify purchasing something—they are simply written...

Which of the following best describes advertisements?

A. Advertisements never justify purchasing something—they are simply written to sell something

B. While advertisements are always written to sell something, they may also justify purchasing something

C. Advertisements only justify purchasing something if they are not written to sell something

D. In addition to being written to sell something, advertisements always justify purchasing something

E. Advertisements only justify purchasing something if they are written to sell something

Solutions

Expert Solution

Answer: The given options are evaluated as follows :

  1. This statement is rejected because an advertisement is aimed at selling the proposed product or service along with a reason justifying the purchase.
  2. This statement is rejected because an advertisement is aimed at selling the proposed product or service along with a reason justifying the purchase. There is no question of may or may not justify the purchase because the premise of the sale is based on product features which in itself is a justification of purchase.
  3. This statement is rejected because an advertisement is aimed at selling the proposed product or service along with a reason justifying the purchase.
  4. This statement is correct because an advertisement is aimed at selling the proposed product or service along with a reason justifying the purchase always. So, this statement is the best description.
  5. This statement is rejected because an advertisement is always aimed at selling the proposed product or service along with a reason justifying the purchase. There is no question of only.

Conclusion: Option “D“ is the correct answer.



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