Question

In: Operations Management

1a. Using emotion may be more effective when the receiver is utilizing the ____ route of...

1a. Using emotion may be more effective when the receiver is utilizing the ____ route of processing information as they are more reliant on external stimuli during this phase.

A. peripheral

B. central

C. latent

D. explicit

1b. Products which are evaluated on the basis of personal preference are referred to as ___ products.

A. value

B. choice

C. feeling

D. loyal

Expert Solution

Answer 1a) A. Peripheral

When the evaluation of a message of an advertisement is done by someone from external factors such as physical attractiveness, background music, other characteristics rather than the actual content of the message is called peripheral route processing.

It is dependent on the external factors more than the actual content of the information.

Therefore, using emotion may be more effective when the receiver is utilizing the peripheral route of processing the information as they are more reliant on external stimuli during this phase.

Answer 1b) A. Value

Products are to be evaluated on the basis of the choice of the customers. Such types of products are valuable products that give profit in the market.

Value products have more value in the business market as they are personal preferences by the customers.

Therefore, products that are evaluated on the basis of personal preference are referred to as value products.

keosha answered 1 year ago

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