Question

provide a detailed creative brief for Ford Motor Company. The creative brief must include message objective and message theme.

Answer 1

Ford Motor Company's undertaking declaration and sight declaration focus on commodity success and trade guidance in the automotive organization. The company's strategic level as a central part of the world automobile trade has a connection with completing the communal mission and corporate perspective. Ford's corporate mission aims to sake target buyers by mobility. The company's commodities are there to state mobility requirements and matter in the transportation field. On the other hand, Ford's corporate perspective clarifies getting the organization's best product, keeping in mind opposition and other factors. The company's corporate vision and mission description affect strategic management resolution to increase trade results instead of the automotive industry's daring show. Ford's corporate mission is "to better construct a person's life by creating mobility reachable and in the budget." This mission description aims at moving persons, which is a chief factor expected in automobiles and the transportation field. The following are the critical factors of Ford's corporate mission statement: Make mobility affordable, Make mobility accessible, and Make people's lives more beautiful. Ford's collective vision is "to increase the globe's most reliable company, designing modish automobile or motor vehicle for a smart globe."