Complete the assignment as follows: Using the Milestone One SWOT Template provided, conduct a SWOT for...

Complete the assignment as follows: Using the Milestone One SWOT Template provided, conduct a SWOT for the pet supply store’s new product. Consider how this information can help to develop the marketing strategy. You will post your SWOT to the discussion topic as an image. Review this tutorial for assistance with saving your slide as an image and uploading an image to the discussion. In your post, discuss which of the product’s strengths you will be leveraging in your marketing activities. In addition to your SWOT matrix image, include one to two paragraphs describing how the company could use this information to develop marketing strategies and activities. Use specific details and examples. In your response posts to your classmates, discuss how the company’s threats or weaknesses could affect your classmates’ proposed marketing activities

Expert Solution

SWOT analysis of Pet supply store- Some points are as following-

Strength	Weakness
You will get all type of pet food with the natural ingredients	All types of pet food are same offered by the retailers.
Samples are being distributed for demonstration of new product.	Distribution network is weak.
Start up cost of pet store is not much.
Nowadays people buy high quality products to their pets.

Opportunities	Threats
People love their pets like their children so they want natural and healthy food for pets.	Tough and increasing competition in this industry.
Demand of pet products is increasing day by day.	Retailers are facing pricing issues as people are buying pet products online at low prices.
Food can be sold online via Amazon

Marketing strategy- Companies can sell their pet products online for increasing the sales. Companies can position their products in such a way so that it should look unique and high quality product at reasonable price.

ekkarill92 answered 2 years ago

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