In: Operations Management
Create a new product that will serve two business (organizational) markets.
Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.
Include an introduction and conclusion that make relevant connections to course objectives.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Investigation
Most of the Gardens have the weeding problem to solve this specific problem This problem requires constant maintenance of the garden which requires time and increase the overall cost of the equipment used. Garden require proper investment as a for the maintenance of their plantation. As we are living very fast moving society,Level of care needed for the garden is not feasible for most individuals. This specific problem is mostly occurring in the cities where people have very fast moving life and don't have time to manage their Gardens. This product would be specially for the city is there this fast moving would be incorporated with another product to successfully managed and create a better Garden. Maintenance of a garden would be automated which would directly provide a better gardening for city purposes.
Ideation.
we are going to design a lawn mower which works on the solar energy and stays in the garden. The product will be waterproof and would not be needing any kind of charging from external source is it would be safe charging and have Sensors for detecting the weed. It will automatically cut off excessive grass and weed from the garden and does not require any kind of maintenance. This lawn mower wood be having capability to operate on itself and to maintain its cleaning as well as a reporting. By having a rugged automatic lawn mower for the gardens in the cities, very less effort would be needed to maintain the garden and maintain the plants.This product will ensure the quality growth of the plants in the garden and would provide an effortless gardening.
Prototyping.
Lawnmower would be having a rigid body with solar panel attached
on top of it. It would be having big rubber wheels. it would also
be having ability to move around in the garden as it would have a
bit higher ground clearance.This would enable the lawnmower to move
around easily on the rough terrain. High RPM motor which would be
based on the gearbox system would ensure a better power
ratio.
Prototype would be having a Lithium- Ion battery pack which would
be enough to get the device running for 3 days even if the sun is
not in the sky. It would have infrared and sonar sensors as well as
a weed detecting photochromatic sensors which would be
automatically detecting the weed and cutting it off as soon as it
is detected.Week plucker option would also be tested to report the
type of weed and to find the best available pesticide for reducing
the effect of the weedings. It would also have smart connection and
GPS so you can operate the lawnmower without even going to the
lawnmower.Body would be the ABS plastic which would be shock
resistant and could withstand high temperatures and extreme weather
conditions.
Testing
Testing would be done in actual conditions and the prototype
would be left to the garden and later it would be taken out to
analyse the specific result and condition of a garden would also be
measured.This testing pattern would be continued for a larger time
span and intense testing would be carried out for the
lawnmower.
Prototypes would be given to the people in the local region where
the prototype would be produced to measure the efficiency of the
lawnmower.This testing procedure would provide information about
lawnmower's location withstanding capabilities. By giving out
lawnmower to the different regions with different weather
conditions would also be our main testing program.Measurement would
be remotely taken on a pre defined time periods to ensure an
intense measurement of the data which is obtained.
Feedback
Taking feedback from the customer would be the most essential
part as it would contain question about the quality and the
usability of the product. And decide the price. Of the lawnmower
according to the voice of the customer. By having different
question as as well as service over different platforms such as
Internet and the tradition platforms like offline service would be
our main source of feedback.
An online portal would be set up for entering the experience of the
users of the prototypes. This practice will provide a better
information over data analysis and it would be beneficial for the
company to know about the individual experiences.
Market entrance
The product would be advertise using online mediums such as
internet and other social media mediums. This would enhance the
overall effectiveness of the product and would be better approach
to reach the potential customers. Selling the product via different
online websites as well as availability in the major stores like
Walmart and other mainstream stores would definitely affect its
overall sales and increase it by a positive margin.
Type of approach would be very successful as it would be able to
give a demonstration of the specific product to the people.
Building a Virtual tour of an actual prototype and providing
information about the specification of the lawnmower as well as
different aspects of using the lawnmower would be beneficial for
the company as it would project the product as a qualitative
product which would benefit its overall sales and would improve
it.