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In: Operations Management

General Motor established in 1908. That time the company was the sole carmaker dealer in the...

General Motor established in 1908. That time the company was the sole carmaker dealer in the region, e.g. Michigan, first it was a holding Buick company, till 1920 it was becoming the world largest motor manufacturing company. However, General Motor is a fallen giant. Glory of the past from being a great market leader to bankrupt company General motors has come a long way. In 1980s GM was the top car manufacturer in the USA until the arrival of the Japanese cars. The Japanese sold cheap and better cars. GM failed to realize the change in the industry and technology and constantly lost market share to the Japanese companies.

What will be the role of communication in the process of implementing changes for General Motors? 250 words

Solutions

Expert Solution

When the GM is planning to implement chan get in the company's structure, culture, or processes, communication of such implementation plus a vital role. Communication means that the strategies the te top management has formulated must be pass on to the managers, subordinates, and other stakeholders. The purpose of doing is to get feedback from the stakeholders about the efficiency and measurability and reliability of such a plan. The colony can take several benefits from communicating the change by providing the stakeholders to give suggestions if they are not comfortable with the change plan.

Communications help the company's employees to better understand the change including the reason, benefits, impact to them, and their role. Involving employees to make change successful motivates them and makes them feel connected with the company. Communications help employees in getting involved in change, helping them feel empowered to commit and engage in the desired change. When the desired plan is at the implementation stage, effective communication with the members of the company helps in winning their trust by ensuring transparency and reliability. Another rule of communication is that during implementation if any error occurs or any potential threat is identified by the employees, the management can stop such implementations for further evaluation.

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