Set up a table or spreadsheet for CSI, that illustrates the relationship among quantity (Q), price...

Set up a table or spreadsheet for CSI, that illustrates the relationship among quantity (Q), price (P), the optimal level of advertising (A), the advertising-sales ratio (A/S), and sales revenue (S). In this spreadsheet, use formula functions to set

Q = 5000 -10p+40A+PA -0.8A² -0.5 P²

A = $25+$0.625P

A/S = (100XA)/S

S = P x Q

Establish a range for P from 0 to $125 in increments of $5 (i.e., $0, 45, $10, ...$125). To test the sensitivity of all other variables to extreme bounds for the price variable, also set price equal to $1,000, $2,500, and $10,000.

Expert Solution

Rahul Sunny answered 1 year ago

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