Data
Collection : Data collection is the process of gathering
information to be obtained on the variables Which further helps in
Providing answers evaluating the outcomes. Data collection is an
essential component of research as it helps in obtaining the
quality evidence which is required to evaluate the
outcomes.
Processes which are being followed for data collection :
a) primary data b) secondary data
a) Primary
Data :
- The data which is being gathered from the individuals
directly is known as primary data.
- The data which is being collected under control and
supervision of an investigator.
- Primary data is being collected for specific research
purposes.
- It is reliable as it being directly collected and the
mode in which the data is to be collected is being monitored to
collect the data as per quality norms.
- It consumes the times as the resources are imparted
directly.
Examples of primary data collection 1) Surveys 2) Group
discussions 3) interviews
b) Secondary
Data :
- Secondary data is the data which is being obtained from
indirect sources.
- It is the data which is not collected directly by the
individuals.
- It can be obtained from the sources like newspapers,
magzines, articles, internet searches and libraries.
- It saves the time required to collect the data as the
data is obtained from indirect sources and resources are not
directly imparted.
- Secondary data helps in obtaining large amount
information required by the researcher as the data is being
obtained from different sources.
Examples of secondary data collection 1) Organizational
records 2) Administrative data 3) company reports
Key principles to be considered in primary data
processes in order to ensure data accuracy are :
- Simplicity : simplicity is one
of the key principle as it heps in analyzing the data and emphasis
is on keeping the data simple and easy as it helps the users in
understanding the data in an effective manner.
- Accuracy : The data which is
collected should be accurate because if the data is inaccurate it
will be Strenous for the individuals to evaluate its
outcome.
- Relavance : The data collected
should be relavant to the research conducted by the individual.It
should match the requirement of product.
- Clarity: The data collected
should be clear so that it can be properly
understood.
Key principles to be considered in secondary data
process in order to ensure data accuracy are :
- Research
Provider's purpose in providing the data: Certain
businesses like commercial businesses might post information which
favours them and their own interests.The integrity of such research
might be compromised.
- By whom the
data was being collected : Reliability lies on who collected
the data. Data collected from the administrative agency can be more
reliable when compared to the data collected from personal site or
blog.
- Manner in
which which the data is being collected:
Methodology in which the data is being collected plays an
important role in the research.It plays an important role when it
being related to customer needs.
- At what time
the data was being collected : Data should
be collected at right time and from the right place to ensure that
research is being carried out effectively. In order to maintain
quality it is important to collect the data from the appropriate
sources.