Question

Ø Explain with example the Evolutionary approach .

Ø Explain the terms invention and innovation and state five key differences between them

Answer 1

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Explain the terms invention and innovation and state five key differences between them

• Innovation is the hallmark of a changing environment and an energy that sustains development. Innovation is permanent in any organization and innovation means that there is culture of continual development. Firms and management feels that there s always scope for something new and this creates an innovation. This is the basis of innovation.
• Innovation means structural changes, new definitions and new technolgy adaptations which involves changes .The very concept of bringing in something new requires resistance to be caught to changes early on and drive the concept of newness among employees Leadership should manage innovation by first looking at the restructuring and transition to new philosophy from the employee perspective.
• Invention is just discovering an idea like the invention of the electric bulb but to market the bulb needs innovative thoughts which were done by Philips and Siemens.
• Invention refers to the creation of a new brand and product or device. The occurrence of idea and product or process never been made before. In invention needs scientific skills and limited to Research and Development department.
• Innovation refers to an act of making changes to existing products or the process by introducing new way or idea. It is practical implementation of new idea which requires set of marketing , technical and strategic skills. Activities of innovation spreads across the organization.

Explain with example the Evolutionary approach

Evolutionary theory like other psychological theories was built in order to explain the reason behind a certain person's behaviour. Evolutionary theory discusses how evolution has influenced human mind and action uniformly over the years. It concentrates on the biological processes imprinted on everyone, regardless of caste, faith and race. This viewpoint describes the way it has its origins in cognitive neuroscience, memory , perception and language. The nature of biology in the area of psychology is taken from evolutionary perspective. No solution is right or incorrect. Every view, including humanist, psychodynamic and cognitive, has its advantages and its disadvantages.Evolutionary theory seeks to explain the origins of conditions such as anorexia, sexual dysfunction, cheater identification, preferences for matches and so forth.We do have benefits and disadvantages. It is arguable that in the world of psychology there are other methods that better describe these conditions. Yet every approach has a different perspective on how human behavior is understood.

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