In: Operations Management
How does organizational structure, strategies, and tactics vary between industries?
Strategy is an important aspect of business management. It
includes models for market pricing and branding strategies and
competitor evaluation. Strategies are developed to determine if the
business will fit the market and, more importantly, how the
business will compete.
Strategic development requires specific goals and visions for the
big picture of the business. You can define strategies in advance
and structure them later to work with the strategies. In an
established business that has a stable structural element, you can
also create strategies based on existing structures and
processes.
Key elements of the strategy relate to the mission and goals.
First, the company has to ask big questions about identity and what
it wants to achieve. Based on this important information, a
strategy can be devised so that it can differentiate the business
while bringing in revenue.
The strategy identifies key concepts and also creates a shared
vision for the company. This issue affects individual employees and
affects their vision and approach to work performance and team
membership identification.
This structure includes the seeds and clusters of the business and
it varies widely based on the features and business model. The
structure starts from the job role for the needs of managers,
managers and departments.
Global departments include accounting, human resources, sales,
operations and product development. A specific business model, such
as manufacturing, will add components such as floor production,
freight transport, supply chain delivery. Etc.
The structural elements determine how to operate and operate daily.
This structure works with strategies to achieve the ultimate goal
set by the business. In creative environments, structures are often
defined more freely, with less overlapping roles and less control.
This environment is based on the goal of creation and
innovation.
In a strict business production style, the structural elements are
tighter. Without a rigorous structural process based on a
data-based approach, these companies will struggle to achieve
production goals.
As a component of strategy and structure, the big picture is very
important. Realistic goals are important, and mission statements
help identify businesses and brands. For example, a business may
decide to develop a better product while charging for a service.
Other similar products may be available in the market, but this
specific business is set to become a top-tier supplier.
Another approach to a single product may involve finding the lowest
possible production solution that will allow large-scale production
at a lower cost point than the competition. In this case, the brand
focuses on affordability and large-scale production. They have
similar products and very different mission statements.
For any business, the goal of the big picture is to make a profit,
but defining a sustainable profit model and working strategy for
sustainability is important and it influences the relationship
between strategy and structure.
Strategy is a multifunctional element in business. Many specific
strategies are often developed around specific products and
services with a broad concept of market entry. Rarely is there a
single and very simple strategy.
Creating a strategy begins with determining what internal work
roles are needed to achieve a goal. The company then has to decide
which job functions are assigned to each role. This process
overlaps with the structure, as eventually the role will influence
the organization of the company.
However, without knowing the key players and how each department
will work to implement the strategy, the company can struggle. As
the strategy becomes clearer, a roadmap helps identify the manpower
and functions needed to achieve the desired results.
Creating a strategy and putting this approach on paper requires a
great deal of inspiration, brand identification exercises, and the
necessary financial evaluation to determine sales data that matches
the different marketing strategies.
This strategy is usually developed around aspects of competition
and the market. After identifying a product or service, researching
the players and their market position is an important step. Analyze
the products and services they offer, brand pricing strategies and
attractiveness to create a competitive profile.